In the reading, “Fast Food Nation” chapter 2 Eric Schlosser discusses many tactics that corporations use to advertise. Aiming their advertisement towards kids has made Disney World and McDonalds tremendous profits. Schlosser discusses marketing schemes and the synergy strategy. Which is when a company sells the right to use their name or product to increase product recognition. Since Disney World is so expensive to go to, a parent feels a lot better with there kid when they take them to McDonalds because they bring them a little closer to the magic of Disney. This promotes Disney and McDonalds at the same time. Young Kids ask their parents to take them to McDonalds and spend money, while at the same time being brained washed that McDonalds is their “Trusted Friend”. Schlosser effectively demonstrates how fast food companies, which offer little in terms of nutrition, manipulate young minds in an effort to sell their products. These companies go so far as to portray themselves as trusted friends and prey on school with low funds to sell and advertise their product. McDonalds created Play Land to attract kids to come and have fun, just as Disney does with their Rides and main attractions. Both these companies target insecure working class parents to trust in them as if they were their friends.
